The event takes place this weekend, on the 17th and 18th, at the Ibirapuera Auditorium
Stella Artois is holding this weekend, on the 17th and 18th, the Villa Stella, a gastronomic festival that arrives in its second edition in So Paulo. At the Ibirapuera Auditorium, the event will bring together restaurants in the city, musical attractions, shopping options and a structure for interaction between friends and families.
This year’s edition highlights the role of feminism. According to the brand, all participating enterprises are led by women, as are the restaurants, talks and shows. One of the attractions is the singer Duda Beat, who will perform on Sunday, September 18, at the end of the festival.
Among the gastronomic projects are Casa de Ieda, by chef Ieda de Matos; Fit, by chef Cafira Foz; Casa Rios, by chef Giovanna Perrone; Casa Tucupi, by chef Amanda Vasconcelos; Atto, by chef Luiza Hoffman; Samambaia, led by Lgia Giovanini Moraes; and the vegan Tabuleiro das Meninas, led by Ganesha Melo and Cristina Mandarino. The dishes cost, at most, R$ 50.00.
We are very proud to create an experience that puts women ahead, recognizing their power in culture, gastronomy, in the business world and wherever they want to be, says Adriana Scarcela, Regional Manager of Experience Marketing and Sponsorships at Ambev in So Paulo. The design of the festival also had a 100% female creative committee, formed by researcher and presenter Ailin Aleixo, food cultures researcher and speaker Patty Dures and experience designer and connector Isabella Nardini.
Tickets are on sale and cost R$30 per person, guaranteeing access to the event and a Stella as a welcome drink. At Villa Stella, the program runs from 12pm to 10pm.
