The brand will be stamped on the front of the cars, on the drivers’ jacks and on the helmets of the pit stop team from 2023
Jack Daniels has announced that it is the new sponsor of the McLaren team in Formula 1. The partnership will start in 2023.
The Jack Daniels brand is stamped on the front (nose) of McLaren’s F1 cars, on the drivers’ jacks and on the helmets of the pit stop team.
Our entry into the Formula 1 universe with McLaren Racing reinforces our vision of making Jack Daniels the most iconic spirits brand in the world. We are excited about the magnitude this partnership brings to the brand, as it can bring our message of responsible consumption to a new audience and captivate fans around the world, said Sophia Angelis, Senior Vice President and Global Director, Jack Daniels.
The grand opening will also be marked by events and activities in the main retail stores, in addition to marketing and merchandising actions, such as the launch of a limited edition bottle, which will be sold in selected markets next year.
We are thrilled to welcome Jack Daniels to the McLaren F1 team. Together, we will seek to reach new audiences, in addition to holding a variety of events. In 2023, we celebrate 60 years of McLaren and we are excited to celebrate alongside an iconic brand like Jack, added Zak Brown, CEO of McLaren Racing.
