After seven years away from the screens as an interviewer, Marília Gabriela returns with her talk show, but this time on the internet. O Front Gabi again will be available on Youtube, on audio platforms and also on the presenter’s social networks. The debut season will be with internet stars, the so-called influencers, whom the journalist defines as “new communicators, who are a portrait of our time”.
The list of interviews goes from former BBB and singer Juliette, to virtual influencer Lu, from Magalu, who, despite existing only in the digital world, is followed by more than 31 million people.
The idea of interviewing social media influencers arose out of Marília’s curiosity, at a time when she had decided to stop interviewing altogether.
“I started interviewing people in 1969, and I was really satisfied and tired of doing it. Ironically, I think I ended up having time to pay attention to new things and suddenly I realized that the power of communication today is very much in the hands of influencers”, says the journalist, who has more than one million followers.
“These are people with enormous power of attraction. What they say and what they do is gold, and I wanted to understand who they are, what they think, why they arouse this attraction”, says the journalist.
O Front Gabi again will be updated weekly on Wednesdays. The first will air on September 21, and will have Juliette as an interviewee.
The creator of one of the biggest entertainment portals in the country, Hugo Gloss, will also be one of the interviewees, as well as Patrícia Ramos, Tik Tok star, singer MC Cabelinho, businesswoman and influencer Camila Coutinho and actor Theo Cochrane, son of journalist and one of the creators of the new program.
The conversations, always relaxed, one of the hallmarks of Marília Gabriela, reveal, in some cases, still unknown and surprising facets of these “new communicators”, as the journalist defines. “They speak the language of today, they are interesting, charismatic”, says Marília.
At 74, after interviewing the biggest names in politics, the arts and business, Marília Gabriela says that she is not surprised by possible criticism, such as that she would have lowered the ruler in the choice of her interviewees. “This is too representative a phenomenon to be snubbed, discriminated against, and the content we produce helps map the times we are living in.”
The episodes of Front Gabi again will be available on your YouTube channel and on all digital audio platforms.
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