Inspired by the song “Alma Gmea” by Fbio Jr., the campaign signed by The Heart alludes to the combination of ingredients
KFC launched its new campaign, “We Love Bacon”, to introduce the network’s soulmates: chicken and bacon.
Inspired by the song ‘Alma Gmea’, by Fbio Jr., the campaign signed by The Heart alludes to the combination of ingredients.
We bet on the perfect combination of chicken and bacon in order to expand the menu to customers and connect a digital campaign, in a humorous and lighthearted tone, with indulgent references of the brand to a song well known in the country, said Alex BX Pinto, CMO of BMI
Inspired by the We Love Bacon campaign, KFC will launch a challenge in partnership with TikTok, where the platform’s creators will be encouraged to create a dance with the song Alma Gmea.
