The actor narrates a letter from the athlete to the future generation. In the text, he encourages them not to appear with anyone or allow themselves to be compared
The sports brand Under Armor presented a global campaign where it puts side by side former American football player Tom Brady and Morgan Freeman actor, responsible for reading a letter from the athlete to new generations of sports practitioners.
In the text, Brady encourages young athletes not to show up with anyone or let themselves be compared. The strategy aims to strengthen the next person’s self-esteem, focus on their own trajectories and on being better athletes.
“We are connecting directly with young athletes at the start of another important autumn sports season to remind them not to try to imitate their idols, but rather to promote their talent and become the best possible version of themselves.” says Paul Nugent, senior vice president of global brand marketing and category at Under Armour.
Brady says that young athletes today suffer from a lot of distractions. “I wasn’t a prodigy. I really had to work hard to put myself in a position to succeed. The best way for the next generation of athletes to succeed is to block out the noise and focus on being the best versions of themselves.” .
