In two days of event in SP, the public will be able to harmonize drink, art, music and gastronomy
Casillero del Diablo, Concha y Toro’s main brand, presents Casillero Experience, an unprecedented immersion into the world of wine and the legend of the drink, in So Paulo, on the 24th and 25th. The legend of Casillero del Diablo has been around for over 130 years. years and one of the great differentials of the brand. At the event, guests will be able to get to know her through a unique experience.
The idea behind Casillero Experience, Casa da Lenda do Vinho, is to offer brand lovers the first immersive experience in the world of Brazilian wine – the country with the highest number of visitors to Vincola Concha y Toro in Chile. In two days of event, we will surprise and delight our guests, who will be able to harmonize wine, art, music and gastronomy, comments Pietro Capuzzi, marketing and trade marketing director at VCT Brasil.
In the program, in addition to the immersive experience and the harmonization guided by sommelire Andreia Berthault, the highlights are the show by singer Rael, on Saturday (24), and the talk with actor Douglas Silva, followed by the jazz band Black Albino, on Sunday (25). Visitors will also be able to check out the exhibition by the plastic artist Gian Lucca Ewbank, made exclusively for the event. The house also has Descorcha Corner, a pop-up store for the recently launched Concha y Toro online store, where you can buy the entire Casillero del Diablo line and brand souvenirs.
The MullenLowe agency developed the creative idea of the Casillero Experience and the production of Fishfire.
