The project includes a series of content, produced by the Casimiro team and the Gallery, and broadcast on the streamer’s channels.
McDonalds and Casimiro closed a partnership for the 2022 FIFA World Cup. The project includes a series of content, conceived by the streamer’s content team and the Gallery, which will be produced and broadcast on Casimiro’s channels.
The competition starts on November 20th, and during the period the nerds will be able to satisfy Mqui’s hunger with unique benefits focused on McDelivery announced by Casimiro.
Casimiro talks to a lot of people in a light and fun way, McDonalds too. We are a brand that loves to participate in humorous and current conversations. Therefore, we are very happy to be able to count on him at this important moment for us and for our fans. We are sure that the contents will help us get even closer to our audience, said Joo Branco, VP of Marketing at McDonalds Brazil.
The first contents will be published starting this week and, until the final of the 2022 FIFA World Cup, there are planned challenges, dynamics with guests, reactions and lots of reviews about the competition and about Mqui.
For Mariana Magalhes, executive director of business at Galeria, the role of the streamer will be essential to connect the fans of the brand with the main actions prepared. We understand that Casimiro is a central point for fans in the digital environment. The way he communicates with the audience, added to a special program created to cover the main world football competition, completely matches the connection and relevance that we seek for the brand, added the director.
