GUT, Africa and Betc Havas are finalists for Smarties Brasil 2022

This year, the prizes delivered will be tokenized using NFT with art designed by Adhemas Batista

Smarties Brasil 2022, an MMA Latam award that recognizes creative advertising campaigns based on technology, announced the finalist cases in the 16 categories of this year’s edition.

The prize giving will take place on October 18, right after Innovate Brasil 2022, in a ceremony that starts at 7 pm, with keynotes by Vtor diCastro and Thiago Gringon and a conversation with Marcello Serpa.

This year’s edition, which brings new categories focused on ESG and DE&I, had more than 200 submissions for the last stage of the award.

Another novelty of the award are the trophies tokenized using NFT with exclusive art designed by Adhemas Batista.

See the list of finalist cases in the 16 categories:

Brand Experience (Brand /Experience)

Black Business Beats | Free Market “Ebazar” and GUT
DeixaFluir | Johnson & Johnson e Wunderman Thompson
S10 Z71 | General Motors e WMcCann
Iconic Kisses | Free Market “Ebazar” and GUT
Care Friday Johnson & Johnson | Johnson & Johnson e Global Shopper
Aliana Artois | Ambev and CP+B
O Boticrio Carnival on Avakin Life | Boticrio and Almap Group
What IPA? S worth wrong answer | Heineken and Suno Creators
Tang – the future prepares one message at a time | Mondelez and DAVID
Chief Freedom Officer | Jeep do Brasil and Fbiz
Johnsons: A Special Mothers Day Campaign | Johnson & Johnson, J3 e SUNO no Creators
Heinz Hidden Spots | The Kraft Heinz Company, GUT e Africa
S10 Cast | General Motors, Entravision e Isobar
Alexa Let’s Take Care Johnson & Johnson Skill | Johnson & Johnson e Global Shopper
The Pirate Match | DirectvGo e Mirum Agency Brazil

Impacto Instantneo / Promoo (Instant Impact):

ELO – Elo Promoes Campaign | ELO, Vidmob and ALMAP
Black Cat Friday | Petlove e CP+B Brasil
Diageo Full Funnel on Mercado Libre | Diageo and ATIVGREEN
Birthday Warm-up | GPA, Betc Havas and Logan
PeleNoGlow #OrgasmoNoFlow. Who Said, Bernice? + pantynova present: new skincare routine at 3, 2, hmmmm | Who Said, Bernice? and W3haus
Swap a Fake News for a Real Whopper | Zamp, GINGA, Loures Consultoria
X-Chocottone Challenge | Bauducco and CP+B

Gerao de Leads (Lead Generation):

Product / Service Launch (Product / Service Launch):

Dove Amazon – Dove Power of Plants | Unilever Brasil, Vidmob Latam and Iniciative
Fiat Pulse, an iconic launch. | Stellantis, Fiat and Blinks Essence
S10 Z71 | General Motors, WMcCann and Isobar
Diablo Summoner. Welcome to hell. | Blizzard Entertainment e CP+B Brasil
What if we created a bank? | Ita Unibanco and DRUID Creative Gaming
500e, the electrified cone | Stellantis, Fiat and Blinks
Coleo Quebrada Creates | Alpargatas SA and Ghana

Social impact:

DeixaFluir | Johnson & Johnson, Wunderman Thompson e J3 and Spark
Chevrolet Driving School | General Motors, WMcCann e Isobar
Sustainable Ad | Heineken e Publicis
Swap a Fake News for a Real Whopper | Zamp, GINGA, Loures Consultoria
Yellow May | Waze, Mutato and Grupo Sal
Green Energy Platform | Heineken, Publicis e Atenas
Tang no Tank | Mondelez e DAVID

Diversity & Inclusion:

Black Business Beats | Free Market “Ebazar” and GUT
Ms Violeta | Avon e Wunderman Thompson
Paywall Down | L’oreal Group e WMcCann
Iconic Kisses | Free Market “Ebazar” and GUT
next: She Makes The Game | Bradesco and 3C Gaming
99 More Women | 99 and CP+B Brazil
I Am What I Am – Amstel Pride | Heineken, LAB WPP, Adsmovil Brasil e I Prospect
Taa das Favelas de Free Fire. #ThisChangesOGame | Ita Unibanco and DRUID Creative Gaming
Coleo Quebrada Creates | Alpargatas SA and Ghana

Platform Integration & DOOH (Cross Platform all medias or digital Only & DOOH):

Fiat Pulse, an iconic launch | Stellantis, Fiat and Blinks Essence
Our Ads Your Ads | Heineken, Publicis e Iprospect
For proper organization, BB Seguros.| BB Seguridade Participaes S/A and In Press
Brahmosity 2.0 | Ambev, Africa and Logan
Metamobility & Father’s Day | Boticrio Group, Opus Multiple and Logan
What IPA? S worth wrong answer | Heineken and Suno United Creators
Open bar | Pernod Ricar

Games / Gamification and E-Sports (Gaming / Gamification & E-Sports):

Chevrolet Driving School | General Motors, WMcCann e Isobar
What if we created a bank? | Ita Unibanco and DRUID Creative Gaming
next: She Makes The Game | Bradesco and 3C Gaming
O Boticrio Carnival on Avakin Life | Boticrio Group, Almap and BBL
Heinz Hidden Spots | The Kraft Heinz Company, GUT e Africa
Coca-Cola BurguerNite | The Coca-Cola Company e Ogilvy Consulting
Taa das Favelas de Free Fire. #ThisChangesOGame | Ita Unibanco and DRUID Creative Gaming
Today Vav day! | B2W and DRUID Creative Gaming

Marketing de Mdia Social / Criadores & Influencers (Social Media Marketing / Creator / Influence Marketing):

Dove Amazon – Dove Power of Plants | Unilever Brasil, Vidmob and Iniciative
Fiat Pulse, Drum Challenge | Stellantis, Fiat e Blinks Essence
Ms Violeta | Avon e Wunderman Thompson
Burger King Brazil – Kids Luccas Neto | Zamp and Vidmob
Drum Challenge | General Motors, WMcCann e Isobar
Avonscov | Avon e Wunderman Thompson
Allegra: Learning is ON, sleep is OFF. | Sanofi and MRM Brazil
What IPA? S worth wrong answer | Heineken and Suno United Creators
ITI Digital Wallet | Heineken and Suno United Creators
Fashion Trends | MercadoLibre, Inc. and Ginga
Chief Freedom Officer | Jeep do Brasil, Fbiz e Blinks Essence
Promoo Halls Respira e Pira | Mondelez and DAVID
X-Chocottone Challenge | Bauducco and CP+B Brazil
Johnsons: A Special Mothers Day Campaign | Johnson & Johnson, J3 e SUNO no Creators
Recheio House | CRM Group, Ginga and ANZ&N
Estcio | YDUQS, Vidmob e Raccoon
O Shorts do Youtube Shorts | Google e DRUID Creative Gaming
Absolut – Miss Real | Pernod Ricar

udio / Voz / Som (Audio / Voice / Sonic Branding):

Alexa Let’s Take Care Johnson & Johnson Skill | Johnson & Johnson e Global Shopper
S10 Cast | General Motors, Entravision e Isobar
Goal 335 | Free Market “Ebazar” and GUT

Inovao (Experimental / Innovation Technology):

500e, the electrified cone | Stellantis, Fiat and Blinks
Drum Challenge | General Motors, WMcCann e Isobar
Paywall Down | L’oreal Group e WMcCann
Goal 335 | Free Market “Ebazar” and GUT
Alexa Let’s Take Care Johnson & Johnson Skill | Johnson & Johnson e Global Shopper
A phygital journey at The Farm | Record Group and Casa Mais Agency
Diablo Summoner. Welcome to hell. | Blizzard Entertainment e CP+B Brasil
Birthday Warm-up | GPA, Betc Havas and Logan
Each mouth is unique. | Grupo Boticrio and DRUID Creative Gaming
The Pirate Match | DirectvGo e Mirum Agency Brazil
Our Ads Your Ads | Heineken, Publicis e Iprospect

Location (Geotargeting):

Our Ads Your Ads | Heineken, Publicis e Iprospect
Birthday Warm-up | GPA, Betc Havas and Logan
Brightness 2.0 | Ambev, Africa and Logan

Vdeo (Video Advertising / AR / VR / MR):
Dove Amazon – Dove Power of Plants | Unilever Brasil, Vidmob and Iniciative
Goal 335 | Free Market “Ebazar” and GUT
Estcio | YDUQS, Vidmob e Raccoon
I AM WHAT I AM – AMSTEL PRIDE | Heineken, LAB WPP, Adsmovil Brasil e iProspect
Iconic Kisses | Free Market “Ebazar” and GUT
Burger King Brazil – Kids Luccas Neto | Zamp and Vidmob

Web 3.0:
Coca-Cola BurguerNite | The Coca-Cola Company e Ogilvy Consulting
Each mouth is unique. | Grupo Boticrio and DRUID Creative Gaming
O Boticrio Carnival on Avakin Life | Boticrio and Almap Group
O Shorts do Youtube Shorts | Google e DRUID Creative Gaming

E-commerce / Retail Media:

Diageo Full Funnel on Mercado Libre | Diageo and ATIVGREEN
Care Friday Johnson & Johnson | Johnson & Johnson e Global Shopper
Store Mode: In-app messages | Americanas sa and DigitalReef
Metamobility & Father’s Day | Boticrio Group, Opus Multiple and Logan

CX / UX (Customer Experience / User Experience):

Diablo Summoner. Welcome to hell. | Blizzard Entertainment e CP+B Brasil
O Boticrio: Personalized Engagement for Mobile First Customers | Apothecary Group
I Am What I Am – Amstel Pride | Heineken, LAB WPP, ADSMOVIL BRASIL, I PROSPECT