The brand logo will be featured on the left shoulder of all Bulls jersey editions starting in the 2022-2023 season.
Motorola and Lenovo announce sponsorship of the NBA’s American basketball team, the Chicago Bulls. From now on, Motorola’s stylized M logo will be featured on the left shoulder of all Bulls jersey editions starting in the 2022-2023 season.
The sponsorship debut will take place in the first game of the preseason, in the clash between the Bulls and the New Orleans Pelicans, on October 4, at 10:30 pm (Brasilia time).
The Bulls and Motorola have a strong connection to Chicago and that was very important to the celebration of this partnership. We’ve worked together for a number of years and are excited about this new step towards an expanded partnership with local, national and global reach, said Michael Reinsdorf, president of the Chicago Bulls.
Motorola will also be the first sponsor of the City Edition version of the 2022 Bulls uniform, which are versions of the uniform that refer to each franchise’s home cities. In this case, the City Edition of the Bulls in honor of Chicago, where Motorola’s global headquarters are also located, and the shirt will be debuted in the regular season game against the Orlando Magic, at 10 pm, Brasília time.
Chicago is our home and the Bulls are an organization we respect and love. Motorola and the Bulls share a love for Chicago and for bringing people together through unforgettable experiences. We are excited about this partnership and the opportunity to demonstrate our products to basketball fans around the world, added Rudi Kalil, Motorola President of North America.
In addition, the company will also be the Chicago Bulls’ Official Global Partner and Official Mobile Smartphones Partner, capturing and publishing content through the manufacturer’s mobile devices throughout the season. The brand logo will be displayed on the United Center court and scoreboards, on social media and on the team’s official website.
