Casillero del Diablo, elected the most powerful brand in Latin America and the main brand of Concha y Toro, presents Locker Experience, an unprecedented immersion in the world of wine and the legend of the brand in São Paulo, on the 24th and 25th of September.
The legend of Casillero del Diablo has been around for over 130 years and is one of the brand’s great differentials. At the event, guests will be able to get to know her through a unique experience.
Pietro Capuzzi, Trade & Marketing Director at VCT Brasil, comments:
“The idea behind Casillero Experience, the Casa da Lenda do Vinho, is to offer brand lovers the first immersive experience in the world of Brazilian wine – the country with the highest number of visitors to the Concha y Toro Winery in Chile. In two days of event, we will surprise and delight our guests, who will be able to harmonize wine, art, music and gastronomy.”
The program includes an immersive experience at Lenda do Vinho, pairing guided by sommelière Andreia Berthault, in addition to a show by singer Rael, on Saturday (24), talk with actor Douglas Silva, followed by a performance by the jazz band Black Albino, on Sunday ( 25) and the exhibition by the plastic artist Gian Lucca Ewbank throughout the weekend.
The house also offers Descorcha Corner – pop-up store of the Concha y Toro virtual store -, where you can buy the entire Casillero del Diablo line and brand souvenirs.
With this action, Casillero del Diablo joins the select group of brands that offer exclusive experiences for their consumers, combining technology, immersion and delivery of value beyond the product. The creative agency behind this whole project is MullenLowe Brasil and the production agency Fishfire.
Tickets are now on sale at Ingresse. Price per person: R$ 90.00 (includes the Lenda do Vinho experience, pairing and attractions). More information can be found here.
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