The song’s chorus repeats the company’s slogan while the scenario reproduces the traditional meetings of the World Cup period.
Netshoes launched its campaign for the 2022 World Cup and invited the pagode group Menos Mais, the player Lucas Paquet and the former player Formiga to star in the video for “Msica do Hexa”.
The song’s refrain repeats the company’s slogan, which says that sport is for everyone, while the scenario reproduces the traditional meetings during the World Cup period, in which families and friends get together to cheer for the team. The cast of the film presents a collection of looks, sold by Netshoes.
We kicked off the World Cup hits, with the most popular elements of the party: football and pagode. We wanted to bring the joy of the World Cup festivities to our clip and reinforce the position that sport is synonymous with unity, said Rafael Montalvo, marketing director at Netshoes.
The company has great expectations for the biggest sporting event in the world. Grupo Magalu, of which Netshoes is a part, sponsors the transmission of the Cup on Rede Globo and, as of this Wednesday (20th), the film will already be shown on SporTV channels. In addition, the entire campaign will be broadcast on the social networks of Netshoes and Magalu.
