In the middle of the year, fans of dances on the internet got to know the ideal reality: the Let’s Dance com Nightographydeveloped by Samsung in partnership with the fbiz to essentially work on TikTok, based on all the language of GenZ’s preferred social network. And to continue this conversation with the public, Samsung presents the champion of Let’s Dance, Allan Jeon, in his first campaign as part of the brand’s team of influencers, Team Galaxy, a prize given exclusively to the winner of the reality show. In the communication action, the star highlights the new violet color of the Galaxy S22 5G1 2.
“Samsung is always attentive to people’s needs and desires, including the Generation Z audience, who have always lived in a digital world, connected and cherishes self-expression. That’s why we chose Allan Jeon, winner of Let’s Dance and the newest member of Team Galaxy, to present the Galaxy S22 5G Violet”, says Mario Sousa, Senior Marketing Director of Mobile Experience at Samsung Brazil.
Uniting the new version of the line to the style and theme of Samsung’s reality show, the campaign was born from a survey by Fbiz that values all the strength, relevance and how much the modern violet color positively transforms the day to day of GenZ. Insights that led to the film starring Allan Jeon and inspired in terms of structure by TikTok and its looping videos, with the beginning and end connecting to the moment he became the champion of Let’s Dance.
In the film, Allan leaves the reality studio with the Samsung Galaxy S22 5G Violet in his hands and dances through the streets, while meeting other participants of the Let’s Dancesuch as Cereja, Guu Henrike, Jessie Shen and Thays Pires, whose lives are contaminated by the energy of the Violet version of the brand’s novelty.
Check out the campaign video:
Eliana Ricci, Business Director at Fbiz, says:
“We are very proud of the brand and product building projects that we are developing in partnership with Samsung: all with synergy, coherence and, above all, a focus on narrative relevance to the target with which we connect.”
The film was created by Fbiz, produced by Estúdio Mol, with stage direction by Rodrigo Rossi and features AnotherBag Z by Another Place, the result of a partnership between Samsung and the brand. The second consecutive year of this partnership yielded a new collection of 18 pieces inspired by the Galaxy Z Flip4 5G foldable smartphone.1 3 and the bag, which was made for the device, can be seen in the film.
The campaign also includes developments on the main platforms in the digital environment, and actions by influencers with content that highlight the full potential of the new color of the Galaxy S22 5G in their official profiles.
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The Samsung post highlights the Galaxy S22 5G Violet in new Fbiz campaign appeared first on DNEWS.
