Instagram (5.9%), linkedIn (5.8%) and Reddit (5.7%) pull declines in 2022, according to Digital Trust Benchmark
People are losing confidence that large social platforms are spaces capable of protecting their information and offering safe environments for creating and interacting with content. The networks Instagram (5.9%), linkedIn (5.8%) and Reddit (5.7%) pull the decrease in trust in 2022, compared to the numbers of the Digital Trust Benchmark of 2021, carried out by eMarketer.
The study analyzed Facebook, Instagram, LinkedIn, Pinterest, Reddit, Snapchat, TikTok, Twitter and YouTube, using five criteria: privacy, community, legitimacy, relevance of ads, experience of ads. Privacy and relevance of advertisements are among those with the greatest decline in the perception of users.
The survey also portrays the continuous drop in users’ trust when asked about privacy and data protection. As of 2020, all nine networks are in decline.
LinkedIn, for example, which led the index with 50% confidence in 2020, has registered 31% now. Despite maintaining the position, it dropped 19 percentage points. Facebook is the platform with the worst evaluation, only 18% of respondents trust Meta’s social network.
