Brandcast, YouTube Brazil’s biggest event for the advertising market, takes place tomorrow (21), at the Pacaembu Pavilion, in São Paulo (SP), after two years of online versions. The ADNEWS brings you, first-hand, some news from the 2022 program, which starts at 6 pm for about 2,500 guests. The agenda includes the presence of celebrities, musical shows, as well as data and cases about the importance of YouTube in the Brazilian advertising scene.
The president of Google in Brazil, Fábio Coelho, will make ads for brands and content creators. An update of the survey will also be presented. WhyVideo, on the relationship of consumers with the platform, in Brazil and worldwide.
The survey shows that 90% of respondents are open to advertising contentwhen watching videos that are personally relevant.
YouTube will present cases that show the relevance of the platform for gaming, education, football and diversity brands, and how content producers, youtubersare creating trends in the segments.
Among the content producers, confirmed presences are the youtuber Lucas Rangel, the presenters Tata and Boo, from ‘Pod Delas’, the entrepreneur Flávia Paixão, the gamer Nobru, the founder of Gerando Falcões Edu Lyra, the journalist Tiago Leifert and the streamer Casimir.
Musical attractions include Marina Sena, Liniker and Pedro Sampaio and “other artists who will surprise guests”, according to organizers.
Featured Photo: presenters Tata and Boo, from ‘Pod Delas’ (Disclosure)
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