Campaign video directed by Fenn O’Meally and soundtracked by KT Tunstall’s hit ‘Suddenly I See’
Farfetch has launched its Fall/Winter 2022 global brand campaign called #YourChoiceYourFARFETCH, which celebrates personal style and beauty.
Among the stars of the campaign are actress Leighton Meester, recognized for her role and fashionista style as Blair Waldorf in the series Gossip Girl; supermodel Paloma Elsesser; the Mexican-American singer-songwriter Omar Apollo and the singer Bakar. In the play, they share what their favorite Farfetch parts are.
The campaign video is directed by Fenn O’Meally and is soundtracked by KT Tunstall’s hit ‘Suddenly I See’, referencing the opening scene of the movie “The Devil Wears Prada”.
Our new campaign celebrates individual style choices and the unparalleled range available from Farfetch. It is about highlighting personal choice and self-expression in fashion and beauty. about the individual narrative of dressing for any occasion and I love the specific pieces chosen by the campaign’s stars – from Paco Rabanne’s head-to-toe sequins by Leighton to Paloma’s Coperni coat, Bakar’s Marni track retr ensemble and deconstructed Balenciaga blazer. and oversized by Omar, all celebrating his individual style, said Holli Rogers, Farfetch’s Chief Brand Officer.
The AW22 #YourChoiceYourFARFETCH campaign will launch on pay-media channels in Miami and Los Angeles, running on Outdoor, Connected TV (CTV), Online Video and Paid Social (Instagram, TikTok and Pinterest). The campaign narrative will expand globally across social media, including creators from TikTok and Instagram who will reference your favorite style icons.
In addition, Farfetch will also produce weekly curations of trending styles, cult products, and/or emerging brands to inspire its community, positioning itself as a place to discover luxury fashion and beauty.
