The initiative features an exclusive film and music created from the sound frequency of trees and images captured by drones.
Klabin is putting on the air the campaign The Trees That Touch Us, as a tribute to Tree Day, celebrated this Wednesday (21). The action features a film and music created from the sound frequency of trees and images captured by drones that flew over the top of Klabin’s forest reserve in the city of Telmaco Borba, in Paraná.
The work brought together music producer Arthur Joly, responsible for developing an electronic synthesizer capable of translating the bioelectricity that trees emit and, in partnership with composer Silvinho Ern, transforming the signals into classic scores. The second step was to invite the Helipolis Symphony Orchestra, maintained by the Baccarelli Institute, to interpret the song. The action of the OMZ agency.
The three-minute film portrays the process to build the entire strategy, which also included the participation of audio producer DaHouse and production company F5 Films. The content is being broadcast on the company’s social networks.
Trees are the basis of Klabin’s business and embody the Company’s commitment to the environment. Through this campaign we seek to sensitize people in an innovative way, letting the forest itself send this message, which translates, through music, all the beauty of nature, which needs and must be conserved. We created a poetic, impactful film and our intention is to sensitize the public, explains Carime Kanbour, Klabin’s communication, brand and reputation manager.
