The LIVEADS program, which airs live this Wednesday at 18:30, on the TV channel Markket and on YouTube, interview André Echeverria, CEO of Permeets. The chat is about the use of data monitoring, in accordance with the LGPD – General Data Protection Law, to leverage sales.
Echeverria led Brasscom’s innovation and digital transformation program, supporting the creation of public policies, such as the national IoT policy – Internet of Things – and the LGPD.
Let’s talk to the specialist to find out how the scenario is, two years after the implementation of the LGDP, and how the law changed online advertising.
In July, the Ministry of Justice opened a new channel for complaints of abusive telemarketing and suspended the activities of 180 telemarketing companies, as a precautionary measure against the practice.
Read more at: Permeets Advisory seeks to bring transformation to the image of companies
Echeverria will help us understand what care companies should take when using data. We will also find out if consumers are more aware of their rights and the protection of their data.
The program of lives with professionals from the universe of technology, creativity and innovation is presented by Daniel Rosa, CEO of ADNEWS.
LIVEADS, with André Echeverria, is a production of WT1 Digital, and you can check it out on the Markket channel, on SKY:567, Claro:692 and Vivo:611, or on Youtube from ADNEWS.
André Echeverria specializes in business transformation through emerging and disruptive technologies. In addition to being CEO of Permeets, he is a member of the Innovation Committee and of the Board of Betha Sistemas, a provider of software for municipal management. He has stints at Microsoft, CA Technologies and Sun Microsystems.
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The post LIVEADS interview André Echeverria about data usage, LGPD and sales appeared first on DNAMEWS.
