With a team of 500 people and multiplatform transmission, the broadcaster promises a plural Cup for everyone
Our Cup begins when the previous one ends. This was Kleber Machado’s answer when asked about the preparations of TV Globo’s sports center for the World Cup, which will begin on November 20th. The station will be responsible for broadcasting the 64 games, 56 of them live and the others as reruns.
For the 2022 World Cup, based in Qatar, the station prepared coverage with more than 300 hours of transmission on SporTV, 160 hours on TV Globo under the name Tamo Junto pela Copa and has six sponsors: Ambev, BRF, Claro , Ita, Magalu and Pixbet.
In total, the broadcaster will have a team of 500 people to cover the biggest football event in the world, with part of which will be allocated in Qatar and the other part in Brazil.
For us, it is a very big responsibility. We helped to build this and now we have the opportunity to build another chapter of this beautiful story, capable of arousing the attention of millions of people at the same time, said the sports director of the house, Renato Ribeiro.
In addition to having an important ally to cover the event: diversity. Journalist Ana Thais will be the first woman to comment on the men’s World Cup matches on TV Globo, alongside Galvo Bueno, Jnior and five-time champion Roque Jnior. The coverage will also feature the first female narrators in World Cup games: Renata Silveira, on TV Globo, and Natlia Lara, on SporTV.
In addition to them, the broadcaster reinforces the team of commentators with players Formiga, Cris Rozeira and Tamires, who will be together with former players Z Roberto and Hernanes, and Flamengo player Diego Ribas.
We believe that connection with society is fundamental. We want people to see themselves in our coverage, in the stories we are going to tell. We want to create identification. Brazilians will recognize themselves when they watch the World Cup on a Globo platform. We are envisioning a World Cup for everyone, for everyone, said Joana Thimteo, director of sporting events at Globo.
Qatar in Brazil
This year, the broadcaster will count on the help of technology to adjust the climate. As with the Tokyo Olympics, Globo will have a virtual stadium that will feature live images of Doha as the backdrop.
With 28 days of competition, the transmission of the games will be divided by all the channels and media that are part of Grupo Globo. On open TV, the station will broadcast 56 games and, at the end of the day, show a program with a summary of what happened during the day during the competition.
On SporTV channels, coverage of the World Cup starts at 6 am and goes until midnight, with a schedule that features special programs about the event and games. Globoplay will have its channel open to subscribers and show one game a day, narrated by Tiago Leifert and commented by Fernanda Colombo, coach Lisca and performance analyst Tomaz Freitas. Still on streaming, viewers will be able to watch 50 minutes of all games.
According to the director of sporting events at Globo, Joana Thimteo, one of the goals with the broadcast is to transform the Qatar World Cup in Brazil and, for that, the group is counting on a cast made up of former players, comedians and artists from the house. and content with curiosities about the country.
Globo Reprter will have a special edition that will air on November 11 and will have the presence of the Brazilian correspondent in Doha, Eric Faria. The station will also show Central da Copa, which will be presented by Alex Escobar, along with Luas Gutierres, Jojo Todynho and former players Fred and Alosio Chulapa.
In the frame Que Doha Essa?, comedian Marcelo Adnet will give voice to all the feelings of the people about the Cup, while Lucas Gutierrez shows the temperature of the fans straight from Qatar.
