The partnership initiative aims to give a more regional touch to communication between Waze and drivers
Sua Msica decided to give a touch of the Brazilian Northeast on Waze and now has two artists from its casting as new voices for the driving app: Japozin and Cristian Bell, as voices representing Paraba and Bahia, respectively.
In addition to these regions, Minas Gerais and Rio Grande do Sul will also gain local accents.
The partnership initiative aims to give a more regional touch to communication between Waze and drivers. The regional voices will be fixed in the app, but without informing the names of the roads, only the navigation commands.
“For us, from Sua Msica, to develop this project together with Waze, highlighting the local flavor and bringing a global brand closer to its final audience, fills us with pride. Expanding regional borders and creating greater connection between brands and their audience is our mission as consultants”, stated Marcela DArrochella, CSO and member of Sua Msica.
