Data from the Pride Survey, carried out in partnership with Datafolha and with the support of the NGO All Out, were presented during a roundtable held this Wednesday (21)
Havaianas presented data from the Pride Survey, carried out in partnership with Datafolha and with the support of the NGO All Out, which mapped the LGBTQIA+ population in Brazil and the perceptions of this population about the job market, guaranteeing rights and representation.
The research was presented during a roundtable, promoted by the brand this Wednesday (21) in So Paulo, which was attended by the innovation and diversity consultant Cristina Naumovs, Ana Andrade (Senior Campaign Manager for Latin America with the All Out), Maria Fernanda Albuquerque (Global Marketing VP at Havaianas), Paulo Alves (Datafolha Institute), stylist Isaac Silva and singer Pepita.
This survey is another important step in the LGBTQIAPN+ journey in Brazil. As the name suggests, we want people to be more and more proud of who they are. We believe that talking about this is the role of society, but also of the brands included in it, said Maria Fernanda Albuquerque, Havaianas’ global VP of marketing.
According to the study, 9.3% of people identify as LGBTQIAPN+ in the Brazilian adult population (16 years and over) and the numbers tend to increase in metropolitan regions (11%). In addition, the survey also showed that the youngest (people between 16 and 24 years old) are the ones who most identify as LGBTQIAPN+, representing 18% of the community in Brazil and that the majority of people who identify as LGBTQIAPN+ are single (59%) and without children (70%).
It’s even exciting to read the results of the Pride Survey and finally have some answers we’ve been looking for for so long, such as how many LGBTQIAPN+ people we are in Brazil. Now that we have more information, we have more tools to continue in the fight for complete equality of rights, which the results themselves show is still a very big challenge, said Ana Andrade, Senior Campaign Manager for Latin America with All Out.
A data presented by the study, one in four people who do not identify as LGBTQIAPN+ do not agree that the community should have the same rights as them. This data goes hand in hand with others pointed out by the research such as:
- 62% of the economically active LGBTQIAPN+ population do not often talk about their sexual orientation or gender identity at work and, in this environment, the subject is sometimes, rarely or never addressed.
- Compared to the rest of the population, hostility or prejudice within the family is 16p.p higher among LGBTQIAPN+ people;
- Seven out of 10 economically inactive LGBTQIAPN+ people feel that they are not judged solely on their professional qualifications in job interviews;
- In the LGBTQIAPN+ population, 17% always suffer discrimination. This number is almost double compared to the non-LGBTQIAPN+ population (9%);
- Only 34% of non-LGBTQIAPN+ people strongly agree that public displays of affection are common among same-sex couples.
The full survey can be accessed on the website, which is also available for people and brands interested in strengthening their relationship with the LGBTQIAPN+ community and becoming allies in the cause.
