Mynd, the largest influencer and entertainment marketing agency in the country, held this Tuesday, the 20th, the first edition of Mynd Music Day. The invite-only event featured a special program of talks about the connection between music and brands, as well as an exclusive show by the singer Xamã. The presentations took place at Globo’s Theme Park, GExperience, located at Shopping Market Place, in São Paulo. The agency closed a partnership with the space and intends to promote future projects in the place.
Mynd Music Day aimed to generate greater integration between market professionals, with the aim of opening debates on the innovations that the music scene can bring to advertising. The event began with the agency’s CEO, Fátima Pissarra, talking about the agency’s relationship with music and advertising. Following, Felipe Muller, Planning Director at Mynd, and Judeilton Reis, Head of Social Media at Mynd, addressed the five premises for a brand to explode in the musical territory.
Soon after, a panel was held whose main theme was “Music as a tool for interaction and point of contact with the public”, mediated by Julio Beltrão, Artistic Director of the agency, with the participation of Maria Carolina Lago, Marketing Specialist at Fila, Daniele Rodrigues, Head of Creative at Hypera Pharma, and Mari Campos, Artistic Director at Mynd. At the end of the event, singer Xamã performed a pocket show with his greatest hits.
Carlos Scappini, COO of Mynd, was one of those responsible for carrying out the project:
“Mynd was initially created to work with the music market. Because of this, we have great expertise in the subject and we constantly seek to promote this segment. The intention is to have other editions of Mynd Music Day to bring brands closer to artists and promote discussion in the market. We chose Globo’s themed space in order to provide a different and unusual experience to our guests and we ended up establishing a partnership with the place. The idea is that, in the future, GExperience can host other Mynd projects and that our agents will use the place to produce content and make recordings”.
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