Tcnico do Palmeiras signs a partnership with Thunder Mustard for the development of its own brand and communication projects
“Cold head, warm heart”. This became the motto of the current coach of Palmeiras, Abel Ferreira, who, by accident, became the name of the book launched by the Portuguese earlier this year.
Known by the fans and his opponents for “having a plan”, the coach signed a partnership with Thunder Mustard for the development of his own brand and communication projects. In addition to the agency, Abel relies on SMG as a press office.
We are facing a highly qualified professional with a very open mind. This strategic and goal-focused look seems to be something ‘already in his blood’, so the whole process becomes very natural. From the beginning, it was a smooth partnership that has worked very well, said Matheus Rossini, founding partner of Thunder Mustard.
Also according to Rossini, the rapport between the technician alviverde and the marketing team has been fundamental for the progress of the projects.
We drew up a plan considering, not only the technical issues of the post-digital era we live in, the passion for football and the power it has in contributing to a better society. Like Abel, we work with a focus on performance and results. Therefore, our objective is to generate practical actions with a real impact, focused on the human side and with a high degree of interactivity, avoiding clichés within sports marketing, added Rossini.
The beginning of conversations between the Portuguese coach and the agency took place while Ferreira was preparing the team for the final phase of Libertadores, in August 2021, and since then, the partnership has yielded results on different fronts, such as the development of the técnico portuguese, in addition to a work on digital strategies and brand security, which involves care and action to protect accounts, domains and official digital channels.
