Partner and chief creative officer (CCO) since November 2018, the executive will coordinate the entire structure of the agency
Mestia has announced Paulo Sanna as its new CEO. Partner and chief creative officer (CCO) since November 2018, the executive assumes the new position and will coordinate the entire structure of the agency.
During the four years of the agency, Sanna was responsible for implementing a new business model, the Pop-up methodology, which incorporates the principles of Design Thinking and the concept of collaborative teams to deal with communication challenges.
We improve and evolve our way of acting. What started as a new working model has become a new business model. We will continue to strengthen this proposal of collaboration and co-creation with our customers. After more than 40 projects using the Pop-up methodology, we learned in practice how much it helps us to strengthen relationships and lead us to the best ideas, says the publicist, who has been in the market for more than 30 years.
In the position of CEO, he replaces Marcelo Ramos, also founding partner of Mestia, who guarantee that success was a natural process. “…it was designed for Mestia to increasingly position itself as a partner of intelligence and solutions for our customers’ businesses, focusing on collaboration and systematization as a way to achieve the best results”.
