Corporate platform restructures the area of marketing and advertising solutions; W+K has a new leadership in Human Resources and IPG Health Brasil presents a new area
The week brought together a series of movements in different companies and areas of the communication industry. LinkedIn announced the restructuring of the Marketing and Advertising Solutions team at LinkedIn Brazil, taking advantage of the good moment in the area, which exceeded US$ 5 billion in revenue globally.
The changes involve the promotion of Patrcia Leka and Leonardo Barros, who now occupy the positions of managers of Advertising Solutions for New Businesses & Emerging Businesses, and that of Eraldo Benazzi, now sales manager of LinkedIn’s marketing and advertising solutions for the big advertisers in Brazil and Miami. The platform also hired Gustavo Resende as senior corporate sales account executive.
Among the agencies, at the beginning of the week, IPG Health Brasil presented its new operating structure MedComms & Speacialties Agencies, which will be led by Ricardo Takahashi and this Friday Mestia announced the appointment of a new CEO, partner and CCO Paul Sanna.
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English culture
Cultura Inglesa announced the hiring of Samia Maron as head of marketing. With experience in growth, branding and content marketing, in addition to creating and managing projects focused on innovation, Samia arrives to contribute to the modernization and consolidation of the brand in language teaching.
This is a moment of great transformations in the education market, and especially in the language teaching segment. The new era of learning, intensified by digitalization, requires strategic and segmented actions in brand communication”, says Maron.
W+K
With over 20 years of experience in People, Culture and DE&I, Daniele Jesus arrives at W+K to take care of the agency’s human capital. Aware that positions do not define professionals, Dani likes to start by presenting her personal side: “I am a black woman, peripheral, daughter of Dona Ilda benzedeira, activist” declares the Head of Human Resources at Wieden+Kennedy So Paulo.
Dani accumulates experiences in national and multinational companies such as Unilever and Ben&Jerry’s, where he implemented the Hidden Curriculum methodology for more diverse and equitable selection processes. “I believe that every human being is born with an inner sun and that it is the responsibility of the community to light that sun. I chose to be a sis lighter a long time ago and, now, I will be able to do it alongside the most creative minds in the market”, explains the executive.
Cheil
Cheil announces 16 new hires to reinforce the Creation area and the Content Hub. Led by the agency’s Executive Creative Director, Felipe Andrade, the fronts operate deliveries in an integrated manner, combining means to develop broader messages, using quick content insights and a fresher creation.
The creative team includes writers Ivan Simans (ex-Santander), Stella Kupfer (ex-Superunion) and Daniel Real (ex-Future Brand); art directors Leandro Chist (ex-Tech and Soul), Vitor Palma (ex-DZ Estudio), Manoel Dalessio (ex-WMcCann) and Gabriela Lagrota (ex-Bioderma), art assistants Isaac Cotias and Angela Domingues (both ex-Rai Group); Motion Designer Nicolas Campos (ex-MRM); and General Project Manager Alex Nascimento (ex-Energy BBDO).
As part of the Content team, they work at the Adrielle Coutinho (formerly Soko) agency as Content manager; Natalia Avellar and Gabrielly Mutafci (both ex-C&A) as social insights coordinators; Marina Hanssen (ex-Level up) as influencer manager; and Saanjh Su Kumar (formerly of Health Brands Group) and Thaina Farias (formerly of Ogilvy) as content analysts. Another novelty for the team is the promotion of Gabriele Rossio, as Jr.
Fibra.AG
Fibra.Ag promoted Bruno Maano to the position of CCO. Graduated in Advertising from ESPM, he has almost 20 years of experience in the creative area and joined the agency in 2019 as head of planning and creation.
The advertising company began its career in 2004 at Grupo Po de Acar, developing digital actions for Extra and Po de Acar. Before arriving at Fibra.Ag, in 2019, he worked at Vintage.ag and was responsible for clients such as Volvo, BMW and Sky.
Planet Smart City
Planet Smart City informed that Alessandro Marchesini is the new head of digital strategy. Former Senior Director of Cloud SaaS Engineering at Oracle, his mission is to increase the digital component of Planet’s business by developing new products and services for the Italian and international market.
“Joining the Group at this time of strong growth gives me the opportunity to improve my skills and the leadership experience gained in international projects,” said Marchesini.
IMMakers Ads
IMMakers Ads announced the hiring of six professionals, who arrive to work in different areas. Negcios & Insights is the area that receives the most reinforcements with the hiring of two professionals, Rosemary Fernandes (ex-Wolfconecta) and Camilla Alvarenga (ex-Tinder). Other newcomers are Paulo Cesar for SDR (commercial support), Andr Vision (ex-Enc Energy) as controller executive, Jlio Cesar da Silva Martins as jr performance marketing analyst) and Patrcia Cunha (ex-Casamoda and Bubble), in the admin.
Escola Exchange
Brendway Santiago is the new CMO and partner of edtech Escola Exchange. With 12 years of experience and passages through 99 and Flash, he arrives to strengthen the area of Growth Marketing.
“We were born from the sales leader’s need to become complete by aligning soft skills and hard skills for different company scenarios and segments and now our focus is to further expand this delivery of value to help companies and professionals scale their sales operations more efficiently. And with the arrival of Brendway we will be able to expand our internal learning and expand this knowledge to our courses and further explore the market”, says co-founder Camely Rabelo.
BTO+
The BTO+ agency hired Daniela Silva (ex-Seara) as executive producer and also Davi Rodrigues (ex-Isobar) as Junior Strategic Planner and Jlia Daruani (ex-Soulan Recursos Humanos) as junior writer. The new talents arrive to multiply the collective potential, and together, with strength and daring, create authentic, transforming and perfect projects, declares Natalia Reia, the agency’s CEO.
