The piece, developed by Tridente.ag, will be released during halftime between Brazil and Ghana
Embracon, one of the sponsors of coverage of the 2022 World Cup on Sportv, launched the campaign Semper o Melhor Lance, which will air during halftime of the friendly game between Brazil and Ghana, this Friday (23).
With the objective of conveying a message of encouragement, overcoming and conquest of dreams, the company invited the captain of the five-time Brazilian national team, Cafu, to star in the campaign developed by Tridente.ag.
This year, Embracon is one of the sponsors of the Copa do Brasil, a great national passion, with exhibitions in all states of the country. With the objective of strengthening the brand and positioning it even more in the sports environment, as one of the biggest players and reference in the segment, we will sponsor the Top 5 quota of Sportv throughout the world championship, explained Lus Toscano, vice president of sales at Embracon.
In addition to sponsorship during coverage of the football world cup, on Sportv, the campaign will also be broadcast on other media such as radio, OOH at airports, billboards on roads, digital radio and regional squares.
