The process took place through a global competition
Led by partners Vinicius Reis, Andr Kassu and Marcos Medeiros, Crispin Porter + Bogusky won the integrated Lenovo account. The process took place through global competition.
CP+B is responsible for all communication in Brazil aimed at integrating global campaigns, creating local campaigns and launching products. All content for the brand’s social networks and influencers are also part of the agency’s scope.
“The collaboration between the group’s agencies, present in different countries, contributed to a plural look at this project. Uniting digital transformation, creativity, data and intelligence is the premise of this new business moment for us and for the group”, said Vinicius Reis, president of Stagwell in Brazil and CEO of CP+B.
“We are excited about this change that will bring a creative and data intelligence strategic look with relevant information not only to our consumers in Brazil, but also in different parts of the world, supplying our global marketing team to build innovative and assertive campaigns and content. .” says Brbara Toscano, Lenovo’s Marketing Director in Brazil.
The first project, jointly (CP+B and Lenovo), was the construction of the global media strategy for the brand’s debut as a sponsor of Formula 1 broadcasts. , encompasses the media management of the Lenovo brand in locations in North America, Europe, the Middle East and Africa. Dedicated teams will have simultaneous access to data and management tools and, with that, integration, intelligence and agility for strategic decisions and insights for globally aligned communication.
