Candidates Simone Tebet (MDB) and Soraya Thronicke (Unio Brasil) raise the flag of women, the majority of the electorate in the 2022 election
On the International Day of Democracy, on September 15, Natura launched the web series A vote for a better life with a debate that had the participation of the lawyer, university professor, presenter and political commentator Gabriela Prioli; the executive director of the Political Action Network for Sustainability (Raps), Mnica Sodr; the actress and presenter of the GNT channel, Luana Xavier; and the doctor in political science Graziella Testa.
With four episodes, the production, which talks about conscious voting, is broadcast on the brand’s official media, on the Instituto Natura training channel and on Vimeo. The content takes into account research carried out with Natura consultants, in addition to data collected from doctors in political science Graziella Test, a professor at Fundação Getlio Vargas (FGV), and Humberto Dantas, a researcher at the institution.
Accompanied by around 500 people at the group’s headquarters in So Paulo and live on the internet, the meeting launched a political education and citizenship campaign for employees, Natura consultants and Avon representatives.
representation
With 1.2 million people, Natura’s network of consultants represents around 1.5% of the Brazilian female electorate. Added to Avon’s representatives, this chain reaches two million people in the country, according to the company.
Women between the ages of 35 and 44, who account for 33% of the company’s consultants, represent 60% of blank or null votes, according to Ibope data cited by Natura. The abstention rate in the female electorate reached 20% in the last elections.
But the Superior Electoral Court (TSE) estimates that this percentage reaches 43.3% of female voters, equivalent to around 33 million women. The projection is based on TSE calculations and Datafolha studies from October 26 to 27, 2018, considering blank, null and undecided votes.
majority woman
Candidates Simone Tebet (MDB) and Soraya Thronicke (Unio Brasil) raise the flag of women, the majority of the electorate in the 2022 election, increasing the pressure for proposals capable of meeting the needs of those who assumed the family income and raising children.
This raises concern about sensitive issues surrounding the female universe, explains Denilde Oliveira Holzhacker, professor of the ESPM international relations course. According to the specialist, candidacies not only for the presidency but also for governments, the Chamber and the Senate reinforced their agendas with the objective of attracting the female vote.
A latent example comes from the participation of sociologist Rosngela da Silva, Janja, Lula’s wife; and of First Lady Michelle Bolsonaro in the campaigns. The woman will be decisive in this election. Her vision differs from man’s. The tone economy is because she sees the lack of food on the table, the unemployed child and insecurity, adds Gabriel Rossi, from ESPM.
Although proactive, Simone Tebet’s campaign is a bet for the future, believes Rossi. The sociological explanation. This election is very personal, aimed at polarization. The situation does not enable Simone to be competitive, evaluates Rossi.
Amaznia
Natura also enters the political debate with the theme of preserving the Amazon, a struggle that the brand started with the Natura Ekos line over 20 years ago. On Amazon Day, on September 5, the campaign Power is in our hands was aired, which demands measures to protect the forest from political authorities and presidential candidates.
Created by Africa, the action designed a counter of felled trees on the roof of Conic, located in the center of Brasilia, considered the largest digital panel in Latin America with 1,060 square meters.
The information gained developments on the PlenaMata platform, created by Natura, in addition to Mapbiomas, Infoamazonia and Hacklab. Today, 40 communities with 8,155 agro-extractive families help Natura to conserve two million hectares. This model has already generated BRL 2.55 billion in business volume in the region since the discovery of 41 socio-biodiversity bioactives acquired from 85 supply chains.
peace play
Another who advanced in the bid in defense of Paz nas Eleies was former player Walter Casagrande Jnior, o Caso, sports columnist for UOL and Folha de S.Paulo newspaper. The action endorsed by the Vladimir Herzog Institute (IVH) against political violence calls for fair, fair play, without lies or violence, in which opponents and supporters are respected, narrates the campaign video.
We understand that civil society must organize itself to make the population aware of these forms of violence, and not accept or reproduce them, encourages Rogrio Sottili, executive director of the IVH.
