Media company to join the team of other shareholders, such as Porto Seguro and Riverwood
The Petlove Group now has another group, Globo, as a shareholder. From now on, the media company joins shareholders in the Latin American innovation ecosystem, such as Kamaroopin, Softbank. L Catterton, Monashees, Porto Seguro and Riverwood.
According to Petlove, the entry of Grupo Globo is strategic for the company, which wants to position itself as the ‘pet brand most loved by Brazilian tutors’. The company intends to use the funds raised to invest in strengthening the Petlove brand.
The partnership with Globo reinforces this objective and endorses our mission to democratize and simplify pet care. Through this initiative, we were also able to fulfill another of our purposes as a Company, which is to bring the affordable prices of Petlove products and services to millions of tutors and pets, emphasizes Talita Lacerda, CEO of the Petlove Group.
