Action, which was developed by Talent Marcel, will have a film on open TV, OOH, radio, among others
With the World Cup strategy, Claro joined Anitta and presenter Fernanda Gentil to show the operator’s new offers for Prezo. According to Claro, the plan will have data allowance for TikTok and even more internet gigs.
The campaign features films of 30, 15, 10 and 5 developed by Talent Marcel and places Anitta and Fernanda Gentil under the banner of a flag. The film will be broadcast on open TV, outdoor media, radio, digital and channels owned by the brand.
Claro is the official telecommunication operator in South America for the World Cup.
Technical sheet:
Agncia: Talent Marcel
Client: course Brazil
Title: T at Claro. T in the Cup
Chairman: Jo Livi
Chief Executive Officer: lica good
Creative Executive: Otavio Schiavon
Creative Director: Rodrigo Lugato, Diego Ferrite, and Rafael Campello.
content director: Gustavo Mayrink
Executive Director of Data & Innovation: Gustavo Macedo
creation: Rodrigo Lugato, Diego Ferrrite, Camila Miyamura, Thiago Brunelli, Pedro Guerra, Thiago Arrighi, Fabrizio Rodello
RTV Executive Director: Victor Alloza
RTV Producer: Luciano Rocha
Businesses: Carol Escorel, Anna SantAnna, Isabel Domingues, Aline Oliveira, Mariana Mozzaquatro, Fabio Valle, Julia Lutterbach, Maira Ribeiro, Celso Coyote, Camila Bergami, Raquel Pinto
Planning: Gabriela Soares, Camila Massari, Felipe Pdua, Chimene Demski, Luiz Castilho, Luiza Monteiro, Rafael Salgado
Day M: Herbert Gomes, Daniela Gazzano, Eduardo Amato, Kelly Prado, Carolina Pimentel, Rafael Campregher, Rolwbya Freitas, Vanicleide Queiroz, Renata Martins and Tulio Santana
Project manager: Victor Belamoglie
Data & Business Intelligence: Gabriela Jung, Natalia Delorenzi and Joyce Fonseca
Social Media: Guta Silva, Patricia Lima and Raquel Regis
Graphic Producer: Ingo Santos, Flavio Zamboni and Matias Santos
Art Buyer: Daniele Sampaio and Mario Coelho
Finalist art: Carlos Locoselli, Daniel Camargo, Luiz Silva, Michel Medeiros, Rafael Leao, and Walter Braz
Photographers: Fernando Tomaz (celebrities) and Gustavo Zylbersztajn (models)
Image Treatment: Imagefy
Illustrated by: Studio Eye Bullet
Revised: Clariana Ganimi and Emilio Gonzalez
Customer approval: Ane Lopes, Ana Clara Rezende Sant Ana, Vanessa Kuster and Rafaela Kisner
Image producer: Corazon Films
Scene Director: Bruno Shintate
Director of photography: Vagner Jabour
Art Director: Charles Salvoni
Assistant Director I: Ariela Hertel and Larissa Andrade
Assistant Director II: Eugenio Silveira, Amanda Fernandes and Priscila Trabulsi
Executive Board: Renato Chabuh and Igor Ferreira
Attendance: Luisa Ferreira, Tais Bastos and Carol Azambuja
Production Coordination Team: Dani Oliveira, Bruna Fernandes and Daniela Mazer
Production and Production Director: Tim and Talita Cassiano
Post-Production Coordinator: Nayla Coles
Post Assistant — Production: Michael Lima
Finisher: Troop Post
Assembler: Alex Deracco
Post production: Tribbo Post
Color: Burn Color Grading
Audio producer: Mr Pink
Producers: Henrique Racz, Gabriel Tavares Mielnik e Silvio Piesco
Finalizacao e Sound Design: Edison Martins e Lucas Weingaertner
Executive production: Renata Prado, Guta Lima and Chica Mauger
Production Coordination: Leticia Brito and Mavi Capelasso
Location: Tiago Leifert
