Samsung Brasil announced today that its latest line of foldable smartphones, the Galaxy Z Flip4 5G* and Galaxy Z Fold4 5G*, reached a pre-sale volume 50% higher than the previous generation in the country, with the Z Flip4 5G accumulating more orders. The new Galaxy Z foldables were announced globally in the latest Galaxy Unpacked on August 10th and launched in Brazil on August 23rd.
Renato Citrini, Senior Product Manager, Mobile Devices Division at Samsung Brazil, says:
“We are delighted to see that the Galaxy Z Flip4 5G and Z Fold4 5G are attracting so many people looking for new smartphone experiences that improve their daily lives. Every year, our latest foldables outperform the previous generation, and fourth-generation pre-order results reinforce demand for this category.”
Globally, the pace of pre-sales for the new Galaxy Z Flip4 5G and Z Fold4 5G also follows this trend, as Samsung’s portfolio of foldables appeals to users who want to break away from a single smartphone standard – the Z Flip4. 5G accounted for 57% of the global pre-sale, while the Z Fold4 5G accounted for 43%. The egalitarian divide reinforces the appeal of foldables, demonstrating how people with different styles and preferences can express themselves through their devices. Additionally, one in 10 Z Flip4 5G pre-order customers in the US chose the Z Flip4 5G Bespoke Edition as they seek even more customizable options.
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