In all, there are three films that emphasize the flavors of the Northeast region.
Nissin and bis Sport Club, considered the ‘worst team in the world’, came together in order to bring the brand closer to the public in the Northeast. The campaign, called ‘Our Flavor’, unfolded in three films, which bet heavily on irreverence.
The action was carried out by Dentsu Creative and seeks to emphasize that the product line, made up of typical and traditional ingredients from the region, has a taste of the northeast: coriander.
We have a very close relationship with our public, and Nosso Sabor is a line developed and designed for the Northeastern consumer and inspired by regional flavors, said Ana Fossati, Nissin’s marketing manager.
Campaign pieces are available on Facebook, YouTube, Instagram, TikTok and Kwai.
The Nosso Sabor campaigns are, historically, a success throughout Brazil and not just in the Northeast, precisely because they foster a conversation around local culture, with local celebrities. This encore action was no different and brings all the irreverence and charisma of the well-known players, who joined in the fun, said Kojiro Tanoue, executive creative director at Dentsu Creative.
