A lot has changed for Igão, Mythic and crew since September 28, 2020, when the first episode of Podpah aired. The podcast, which has become the main reference for this type of content on the Brazilian internet, completes its second year of life next Wednesday (28) celebrating relevant numbers and facts in its history, which prove its protagonism, and projecting a new phase. , where the podcast is no longer just a mesacast to become a hub with different programs and presenters.
To celebrate Podpah’s two-year anniversary, Igão and Mythic will make a special episode. Tomorrow, at 7 pm, they receive, at a children’s buffet in São Paulo, a team of friends and artists who are part of the channel’s history, for a party with live broadcast. The episode promises a lot of fun, laughter and banter, a hallmark of the show. Paulinho Loko, Julio Cocielo, Diogo Defante, Lucas Inutilismo, Jukanalha and Diego Cueca will be present. It will be during this episode that Igão and Mítico will announce the new steps of the podcast.
According to Mythic, one of the Podpah presenters:
“When we started that first episode two years ago, we never imagined getting here. Although we dreamed of growing up and believed in our work, it never crossed our minds that Podpah would reach the success it is. A success that now allows us to continue with the podcast, which is our flagship, and add new programs, new attractions, with lots of cool people, always with Podpah’s trademark, which is relaxation, entertainment and identification with our audience.”
Complete Igão:
“We often say that no one does anything alone. If we are here today producing content, taking a step forward, it is because the people assist us, support us. We are very grateful to our team and the public who brought us here. We will now be a channel where many good and new things will be done. I am excited about everything we are creating and everything that is yet to come, from the new content to the new studio.”
One of the milestones of these two years of Podpah, by the way, will be the new space in which Podpah will be based. The new three-story studio in the west of São Paulo will be ready in mid-October. It will be there that the Podpah podcast and the other shows in the house will be produced.
About to complete 6 million subscribers on the main channel and 500 episodes (there were 487 until Tuesday 27/9), Podpah won over the public with its diversity of guests and fluid conversation. The “marriage” Igão and Mythic not only brings fun to the audience, but also to those who sit in front of the microphone of the Podpah.
And this naturalness and people’s identification with the channel’s hosts made Podpah win several awards over the last two years. The last of them, Igão and Mítico, were elected by Bloomberg Linea as two of the 500 most influential people in Latin America in 2022. The channel has also won the MTV Miaw, F5 Award (Folha de S.Paulo), Contigo! Award, CCXP Awards and from GQ Brasil magazine.
The advertising market has also seen Igão and Mítico in this way. Currently, Podpah has six fixed sponsorships: Brahma, Chivas, Guaraná Antártica, Itaú, Red Bull and Trybe. “We have an exceptional relationship with our sponsors. Not only those who are with us today, but also those who believed in us during these two years of Podpah. Having brands that are a reference in their respective markets as our partners, who are also admired by us, is a source of great pride”, emphasizes the CEO of Podpah Victor Assis.
In the last two years, Podpah was also present in the main events in Brazil and in the world, such as Carnival in Rio de Janeiro and São Paulo, Lollapalooza, Festa do Peão de Barretos and Rock in Rio, were some of them. In the sporting world, Podpah was, among other events, in the Copa Libertadores and Champions League finals. The 2022 World Cup in Qatar will be the next destination for Igão and Mitico.
Since Podpah went on the air, the channel has also been notable for news beyond the studio. In these two years, there were two 24-hour episodes in a row with dozens of guests. The channel also promoted themed programs, such as Arraiá Podpah, in June 2021. The Summer Podpah, held in January 2022, straight from Saquarema beach, in Alagoas, placed the program as the first podcast in Brazil to inaugurate the Spotify’s video platform in the country.
Podpah numbers (until 9/27)
5.98 million followers on main channel
2.23 million followers on the cut channel
630,366,255 views on the main channel
934,923,297 views on the cuts channel
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