Campaign was created by the company’s Strategy, Creation and Media teams
Next launched its new institutional campaign that presents the new positioning of the brand, “Voc Happens”, during the break of the soap opera “Cara & Coragem”, on TV Globo, this Wednesday (28).
The campaign was conceived by the company’s Strategy, Creation and Media teams. Currently, the teams are managed by Henrique Fudissaku (Strategy), Aldo Fabrini (Creation) and Larissa Deliberai (Media).
In the 60” piece, the company presents a fisherman who becomes a sushiman, a football player who leaves the floodplain and becomes a professional, a child who becomes an actress and presenter, who is played by Tat Werneck, the brand’s ambassador.
After the premiere, the film will have 30” cuts, broadcast on open and closed TV, in addition to smaller versions for digital media.
