Positioning reinforces simplicity and security in the use of digital identity solutions
From Nizan Guanaes, N Ideias was responsible for the first brand campaign for Unico, a digital identity company. Launched this Wednesday (28), the action has the motto ‘With Unico, your customer can do in seconds what takes hours’.
The strategy presents Unico’s solutions ecosystem, which seeks to provide a ‘more fluid experience’. The campaign also aims to explain to the public what an IDtech is.
The 30’s and 15’s films show examples of day-to-day situations, such as opening an account, making a purchase or authorizing a PIX and how they become more practical and secure with Digital Identity.
The visual element of the selfie is present in the pieces as it represents the ease found by consumers in the use of facial biometrics, one of the solutions offered by the company.
The films were produced by Corazon Filmes, photography by DOMA and visual identity by the company’s BrandHub team. The media and developments were planned and executed by Daxx.
