The campaign, scripted by Suno Paim and produced by Zeppelin, shows children in a playful and interactive environment that simulates the dynamics of a virtual game
Renner launched its campaign to commemorate Children’s Day this Wednesday (28), called “Dia dos Fuzarkas – D play na fun”.
Merging the world of games with the physical environment, the brand launched a virtual outfit on PK XD, an immersive game with avatars and customizable items, inspired by a real part, which will soon also be available for purchase in stores.
The film of Dia dos Fuzarkas, scripted by Suno Paim and produced by Zeppelin, shows children of different ages playing ball, rollerblading and dancing together in a colorful, playful and interactive environment that simulates the dynamics of a virtual game.
Elements from the PK XD game and the Renner universe come into play and activate transition effects on the children’s clothes, transforming them into clothes that they wear in costumes. The jingle D Play, which packs the campaign film, will also unfold in a dance challenge on TikTok and Reels.
Renner has consistently invested in the meeting between the potential of technology and the affection of human connections to guarantee personalized and enchanting experiences for customers. On this Day of the Fuzarkas, we once again reinforce our phygital strategy, offering children the possibility of playing dress up both in the physical world and within the PK XD game. We developed a campaign that dialogues with parents and children and encourages the whole family to join in the fun, says Maria Cristina Meron, Corporate Marketing Director at Lojas Renner.
With the objective of reinforcing the promotional mechanics of the campaign and the partnership with the game PK XD, a team of gamers and youtubers will promote it on their profiles on Youtube and Instagram, such as Mundo da Vivi, Peter Toys, Sophie PK DX and Kira .
The Fuzarkas Day campaign is now live on all of Renner’s digital channels – Facebook, Instagram, Twitter, Pinterest, TikTok and on the Estilo Renner blog.
To encourage all styles of play and talk to adults who are part of children’s daily lives, Renner entered into a partnership with the Tempo Junto platform, which inspires families to transform routine moments into quality and fun time with the children.
On the Estilo Renner blog, the public can check out content developed by the platform’s specialists about the different personalities of play, with ideas for activities for different age groups, associated with the development of skills such as autonomy and self-esteem.
