Immersion process being with content focused on the use of Meta platforms
Digital Favela and Meta present Favela Conecta, an initiative that brings together creators, experts and directors in the communities in a process of immersion and co-creation of campaigns to value talent.
The initiative is part of Digital Favela’s work on managing favela micro influencers in Brazil and identifying the interest, on the part of brands from different industries, to connect with the population.
The partnership also intends to support the training of more than 6,500 micro influencers already registered on the Digital Favela platform, with content focused on the use of Meta platforms (Facebook, Instagram and Whatsapp), so that they can extract the maximum possible from everyone. available resources, in addition to identifying trends, metrics and good practices to develop their communication strategies.
According to Guilherme Pierri, co-CEO of Digital Favela alongside Celso Athayde, favelas have their own language, identity and enormous creative potential, in addition to a force of consumption that is increasingly entering the radar of major brands.
To develop their campaigns, the participating companies will have the support of Digital Favela and Meta throughout the process, which started with an immersion stage led by micro influencers and experts from different favelas in the country.
Digital Favela says it will ensure the curation and participation of influencers suited to the universe of each brand, with sprint processes supported by Lemme Content, an accelerator for innovation projects in communication and content.
