With videos of puppies available for adoption, the action created by Galeria for TikTok has a partnership with the Pedigree brand.
TikTok launched this Thursday (29) ao Como say let’s adopt a doggo without saying let’s adopt a doggo, which happens in partnership with Pedigree. Reinforcing the platform as a means of connecting people, the initiative features videos of dogs with the aim of encouraging responsible pet adoption.
The campaign includes content that will be broadcast on TikTok and on the platform’s official profiles on social networks, and will give people the opportunity to learn more about pets that are looking for a home.
At the time, TikTok plays the role of a platform that connects people who are willing to adopt pets with NGOs that have their own adoption channels.
One of the films produced tells the story of a couple who have the idea of adopting a doggo from a video they watch on TikTok. After checking out the content, one of them shares it with her girlfriend, thinking: ”How to Say Let’s Adopt A Dogguinho, Without Saying Let’s Adopt A Doguinho”!
Technical sheet:
Client: Bytedance Brasil Tecnologia LTDA.
Agncia: Galeria.ag
Product: TikTok
Title: We talk to a TikTok – Adoo
CCO: Raphael Urenha
Executive Creative Director: Carlos Schleder, Laura Esteves and Phil Daij
Creation Direction: Chris Albano
ACD: Vincius Curi and Rebeca vila
creation: Nayla Alana, Rodrigo D’Angelo, Eduardo Cyril, Epaminondas Paulino, Victor Mota and Cauysa Costa
Attendance: Ana Coutinho, Mariana Magalhes, Camila Prazeres, Rafaela Neves, Izabel Vieira, Juliana Salgueiro, Malu Souza and Izabel Mendes
Planning: Carol Mello, Pedro Cruz, Thayssa Szymanskyj, Rachel Lage, Vivian Maciel, Victoria Bicudo, Larissa Santos and Karen Fernanda
PR and Influence: Patricia Capuchinho, Didi Blanco, Mariana Novaes, Isabella Nascimento, Las Barbosa, Mylena Fontes and David Souza
Integrated product: Ducha Lopes, Priscilla Sanches, Andrea Garcia, Fernanda Assato, Ana Ananias, Renata Silva and Zion Delgado
Customer approval: Kim Farrell, Julia Kahn, Ana Leme, Nathalia Frana and Andr Marques
Image producer: Clash.work
Motion: Serginho Dimi
Mounting: Poliana Martins
Finishing: Gabriel Perez
coordination: Clash.work
coordination assistant: Viana Church
Audio producer: Shuffle Audio
Editing and Mixing: Francisco Castellano
Locuo: Juliana Costa
Attendance: Marina Leite
