Ten anonymous content creators will be selected and will undergo a laboratory with the company’s Marketing, Product and Development teams.
Botiverso is the name of O Boticrio’s new platform whose objective is to accelerate the career of virtual content creators, with a special focus on TikTok. The program wants to value the creative potential of nano and micro creators throughout Brazil, in addition to strengthening the brand’s relationship ecosystem with digital influencers.
The training will have a gamified format and will last six weeks, which will involve challenges, training and mentoring with established creators, such as Yasmin Castilho and Ana dUtra Vaz (Supervulgar), in addition to immersion modules on themes related to the creation of beauty content.
In total, ten anonymous content creators will be selected and will undergo a laboratory with the Boticrio Marketing, Product and Development teams, in addition to special workshops with TikTok itself and access to exclusive products in advance of the brand’s launches.
The modules include a trip for candidates to Grupo Boticrio’s factory located in So Jos dos Pinhais, Paraná, and its concept store in Curitiba.
“From idea to execution, we focused on establishing a single platform for the brand and potential content creators, not just being a campaign, but a transversal movement in the way the brand works with its younger audiences and, mainly, with creators, who earn more and more each day on platforms like TikTok”, said Caroline Swinka, partner and COO of SoWhat, the agency responsible for Botiverso.
