‘New car smell’ the motto of the campaign signed by Bold
Makro Atacadista invited actress Fabiana Karla to star in the 50th anniversary campaign in Brazil. The new action, signed by the Bold agency, brings the promotion that offers customers instant raffles directly at the cashier and seven zero km cars.
The campaign, which carries the motto ‘Smell of a new car’, shows the brand ambassador on an unusual shopping day: where everything on the market smells like a new car.
In addition to the film, the campaign comprises OOH pieces, radio spots and content on social networks.
In this anniversary campaign, we needed to reinforce the relationship that the brand has already built with its customers over these 50 years, in a light way and showing a little of the shopping experience within the market, explains Lucas Maia, Bold’s creative director.
