Video game developer and publisher Riot Games announced last week two new professional championships aimed at the female Esports audience: the Ignis Cup, League of Legends (LOL) game tournament, and Wild Circuit: Game Changers, Wild Rift competition – mobile version of LOL. Both tournaments start in October and the qualifying rounds place 8 teams each. Big brands, which have increasingly supported the games industry, join Riot Games in these releases.
Ignis Cup
O Santander it’s at Heineken 0.0, which are already Riot Games’ partners in the Brazilian League of Legends Championship (CBLOL), are now part of the Ignis Cup, a circuit that continues the LOL Game Changers project. In this first initiative, Riot announced support for amateur tournaments in the sport, through the ReveLAH Casters and Inhouse Jinx projects, launched earlier this year with the aim of building a strong and healthy female scene. Now, with a total prize pool of BRL 110,000, the Ignis Cup starts on October 13 and the Grand Final will be on November 13, at Riot Games studios, in São Paulo, with the presence of the public.
Danielle Sardenberg, Executive Superintendent of Marketing at Santander, explains:
“Our campaign ‘better than paying from a gamer bank is to pay for the game’ summarizes in a nutshell the history we have within the esports community. Santander is proud to work together with gamers to collaborate and build an inclusive and safe female scenario for those who play, whether professionally or not.”
Santa – the nickname given to the bank by the gamer community – is present in the gamer scene on all fronts, whether in promoting a more competitive and healthy scenario, as well as in supporting the main Esports competitions in the world. The executive concludes:
“There is nothing fairer than bringing our customers to the Ignis Cup to support Brazilian players on their way to a great step in their professional careers. This is just the beginning of a scenario that will grow a lot in the coming years.”
Igor De Castro Oliveira, Senior Brand Manager Heineken® 0.0 in Brazil, spoke about the partnership with Riot Games:
“The Heineken brand is recognized for breaking barriers and stereotypes within the sports universe and we want to bring this point of view to the gaming universe as well. Therefore, this is another brand initiative that aims to promote a more equal and fair scenario for all gamers, helping the Ignis Cup to become a reference for other players in the near future.”
Wild Circuit: Game Changers
A Coke it’s at Motorola join Riot Games to host Wild Circuit: Game Changers, the first women’s tournament in the sport. With a total prize pool of R＄110,000 and a final in person at Riot Games studios in São Paulo, the championship starts on October 4th and ends on November 12th.
Javier Meza, vice-president of LATAM marketing for Coca-Cola, comments:
“We celebrate this new chapter in our global partnership for League of Legends: Wild Rift with Riot Games. In Game Changers, we combine in a very special way our belief that Magic Happens in human connections in both the physical and digital worlds; our purpose as a company is to promote inclusion and diversity in all areas, and our commitment is to refresh the world and make a difference by supporting and creating unique experiences in those unique moments where you can do what you love.”
According to Andrea Brandi, Motorola brand marketing manager in Brazil:
“We are proud to encourage female participation in the world of games and to support another initiative in the sector. The partnership signed with Riot Games gives us the opportunity to be present as a brand in very exciting championships and helps to consolidate the strength of the gaming community in Brazil.”
Carlos Antunes, Head of Esports at Riot Games in Brazil, says:
“The launch of these two LOL and Wild Rift championships dedicated to the female Esports audience is a milestone for Riot Games in Brazil. We see it as extremely important that partners with this same vision are by our side to deliver the best experience for our community. The environment of our games and championships needs to be, more and more, an inclusive and welcoming space for women so that we can have representation in a genuine way and develop to reach their full potential as players, professional or not. We are very happy with the partnerships signed and we are sure that we are starting another important step in the video game industry.”
Want to know more about the news? Don’t forget to follow ADNEWS on social media and stay on top of everything!
The post Santander, Coca-Cola, Heineken 0.0 and Motorola join Riot Games in new women’s Esports championships appeared first on DNEWS.
