Campaign, which is part of the Elas Movem Together platform, seeks to encourage the practice of sports among women
Suck My Chic was the agency responsible for the campaign for PUMA Brasil’s new women’s training line, which includes several options for tops, leggings and shorts, in different colors, formats and prices to meet all the demands of Brazilian women. The initiative brings with it the main objective of encouraging the practice of sports among women and, above all, showing the pleasure that physical exercises provide to them.
The campaign features names such as sis Valverde, Larissa Manoela, Dora Figueiredo and Vitria Rosa, South American record holder and member of the Brazilian athletics confederation, and part of they move togetherPUMA’s (She Moves Us) global platform for communicating with women.
Recorded in So Paulo and Los Angeles, in the United States, with a soundtrack by Rincon Sapiencia and participation by Marissol Mwaba, the action also seeks to remove the idea of perfection among women.
The differential of this partnership is that Puma has given us a lot of freedom to understand what the female public in Brazil needs right now and what the needs of Brazilian women are, says Carolina Bradilli, the agency’s CEO and creative director of the campaign.
