The campaign signed by Artplan, in partnership with Maloca 73, has as its motto “Car not to marry, to sign”
Localiza launched the campaign for its subscription car product, Localiza Meoo. With the motto “A car is not to be married, to be signed”, the campaign provokes consumers and invites them to reflect on a new way of having a 0km car.
With good humor, one of the videos shows a man in the registry office entering all the documents to get married and when the attendant asks where the couple would be to officiate the union, he presents the car document.
The campaign, which will be broadcast on open TV, also counted on the amplification of digital influencers on their social networks.
When we buy a car, we are making a long-standing commitment, which involves a lot of bureaucracy and costs. In the new Localiza Meoo campaign we use this analogy with a hint of irony, showing that the subscription car offers a more fluid and practical journey for this new consumer, who has no time to waste and seeks increasingly uncomplicated services, said Antonio Augusto , marketing director at Localiza.
The campaign, signed by Artplan in partnership with Maloca 73, Localiza’s in-house agency, will be shown on TV Globo, in BH and So Paulo squares, in online media and on the brand’s social networks.
