Dan Wieden — co-founder of Portland-based advertising firm Wieden+Kennedy, which coined the Nike slogan “Just Do It” — died Friday at the age of 77. The company announced his death on Saturday. Wieden died peacefully at his home in Portland, his hometown.
The publicist and his former business partner, David F. Kennedy, together founded one of the most famous advertising companies in the world. W+K has become an advertising powerhouse, known for its iconic Nike campaigns, including the “Just Do It” commercials.
Dan was born and raised in Portland, where he attended Grant High School. He majored in journalism at the University of Oregon, before later going into public relations and writing. He worked for Georgia-Pacific, a Portland-based forest products company.
“On April Fools’ Day 1982, Wieden and David Kennedy founded Wieden+Kennedy. With a game table, some chairs, some cardboard cabinets and a customer, Nike” reads the obituary.
Wieden never formally retired from the agency, it reads, but instead “took over as president and retired from the agency’s active life in 2015.” His business partner Kennedy died last year.
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