To reinforce the relationship of inspiration, connection and support between women, Risqué called on a diverse team of influencers – Alice Pataxó, Flávia Saraiva, Vini Freire and Brunna Oliveira. The video, which talks about the new Risqué Deusas Inspiring collection, which focuses on empathy and empowerment, and on the narrative that accompanies the brand’s positioning.
Inspired by mythological aesthetics, the launch’s main message is to show the divinity of these real women, who are inspiring and supportive of each other.
In the film, Alice Pataxó begins by asking rhetorically: “If the goddesses are among us? For sure!”. In other scenes, content creators address the divinity of women, bringing the message of support and female connection.
Datasheet:
Agency: Ampfy
Client: Risqué
Product: New Inspiring Goddesses Collection
Project: New Inspiring Goddesses Collection
CEO: André Chueri
CCO: Fred Siqueira
CSO: Gabriel Borges
COO: Douglas Bocalão
ECD: Dogura Kozonoe
CD: Bruno Érnica
ACD: Franco De Felice
Creation: Carol Gambôa, Renato Picolo and Juliana Coelho
Customer Service Director: Barbara Gava Rodrigues
Service: Mariana Andrade and Gabriela Nogueira Dias
Head of Planning: Luciana Padovani
Planning Director: Augusto Leme
Planning: Juliana Pádula
Media Head: Sérgio Brotto
Media: Douglas Martinelli, Jaqueline Rodrigues and Isabelle Bonfim
Content Supervisor: Vanessa Brito
Community Manager: Jacqueline Martins
Operations: Gabriel Kuhlmann
RTVC: Murillo Moretti, Ana Sampaio, Nicole Thedin and Bianca Aguiar
Approval: Regiane Bueno, Paulo Carneiro, Beatriz Rolfsen, Isabel Barreto, Julia Ortiz, Fernanda Carotenuto and Flávio Barolli
Video producer: Studio Great
Production coordination: Marlette Cella
Direction: Maurício Castro
Executive Production: Henrique Campos and Andréa Gallucci Attendance: Andréa Gallucci
Direction of photography: Otávio Pupo
Art direction: Tatiana Kordon
Production Direction: Ruy Dutra, Emerson Junior Costume Design: Juliana Bilenky
Directing assistance: Fernanda Rios
Make and hair: Diana Assis
Direct sound: Raquel Vieira
Post coordination: Lara Assumpção
Assembler: Gabriela Dias
Motion: Cléber Silva
Colorist: Clandestine
Audio producer: Audioman
Musical Direction: Nick Casabona
Production: Vini Porto
Coordination: Gabriela Betti
Finishing: Cuca Nabar
