Samsung Electronics opens this Saturday, October 1st, the House of SAM inside Decentraland (virtual reality platform) with an exclusive show by the Brazilian trio Melim. This is the second initiative of the brand within the Metaverso – in August, Samsung also launched the island Smart City, within the Fortnite game. THE House of SAM will be a place for users to have the true Samsung brand experience. SAM, Samsung’s digital expert and constant presence on the company’s social media, will present its home without limits for the first time.
Within Decentraland, you will be able to see how your whole life is completely connected to Samsung products. THE House of SAM will function as a hub of experimentation for the Samsung brand, where there will be interactions with other avatars and participation in exclusive events, while getting to know the SmartThings – the app that connects and controls smart electronics and other devices that make House of SAM “the real connected home without limits”. All this, presented in a fun and immersive way, a unique experience in the Metaverse.
Arthur Wong, Marketing Director of Samsung Latin America, explains:
“Our customers will be able to interact with each other, participate in exclusive shows, courses and events that we will offer for free at Decentraland, one of the most democratic and open spaces in Metaverso. Our goal is to be ever closer to Gen Z, our younger consumers who no longer draw boundaries between what is physical and what is virtual.”
On the terrace of his house, SAM will host big concerts, workshops and parties. In the list of the next ones are the presentation of the Mexican SAAK; and also by the Argentine singer Oriana Sabatini – both take place in October.
Visitors will also have access to exclusive mini games. In the game Color Match it will be possible to follow a sequence of colors that appear on the Family Hub refrigerator, in order to match what is displayed on BeSpoke appliances. already in the challenge Let’s Dance Challenge, visitors will be invited to dance to pop songs accompanying the choreography – whoever gets the moves right, at the right time, gets more points. Game winners and guests will have the chance to collect exclusive wearables for their Metaverse avatars (NFTs), while also watching the Samsung The Freestyle and the Samsung Odysey mega monitor installed in space.
A House of SAM at Decentraland is a creative partnership between the Sidia Institute of Science and Technology and the Cheil agency, which was also responsible for all communication and activities in the space. The house is located on the land next to the Samsung 837X concept store in Metaverso (a replica of the Samsung 837 store, physically located in New York City) and will become the meeting point for those looking to connect with the Samsung user community.
From October 1st, the House of SAM on Decentraland can be accessed from this link.
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