Held by Galeria, campaign reveals the eight countries that will have sandwiches at the World Cup
This Monday (3rd), McDonald’s will launch the campaign that announces the composition of the eight sandwiches that will be part of the World Cup menu – McBrasil, McCatar, McMxico, McFrana, McGermany, McEspanha, McArgentina and McEstados Unidos.
Created by Galeria, Selees do Mqui consists of film and pills for open and closed TV, with the participation of influencers such as Luva de Pedreiro, digital strategy and OOH media.
The first film features a modern kitchen with a presenter and eight chefs, each representing their country. Each chef seeks to exalt his sandwich, in a dispute to define which is the tastiest. When it’s time for the Brazilian chef to highlight McBrasil, Luva de Pedreiro enters the scene, surprising everyone, and shoots: McBrasil. The best in the world!, and announces that this year’s novelty, McFlurry Brasil: Receive!.
During the campaign, pills of 15 will also be aired, showing the sandwich of the day and its composition. As the McBrasil and the McFlurry Brasil dessert will be available every day, the contents will be finished with Glova de Pedreiro reminding the public using its iconic edges.
