Created by Execution, the campaign is part of the repositioning of the brand that will present new products in its portfolio
Nutry launched a campaign to invite consumers to have a moment of rebalancing, called “That stop that s Nutry”.
The campaign, created by Execution, is part of the repositioning of the brand that will present new products in its portfolio. In addition to the piece, the agency is also responsible for the brand’s strategic communication planning.
This campaign is another joint effort between Execution and Nutrimental to reinvent the brand’s presence in a market that has evolved and diversified even more, bringing the brand to several new moments in the daily journey of consumers”, said Eduardo Bendzius, General Director of Consumption BU.
The campaign has digital placement, which includes platforms such as Facebook, Instagram, Taboola, UOL, Logan and The Insiders and, still within the strategy, with actions with influencers and seeding, as well as the landing page. The campaign will be on air until December and will also feature digital film.
The campaign wants to show that Nutry is also the right brand to accompany people when it comes to reinventing their days. Taking an essential break and eating a bar helps a lot in the process, added Fernanda Cepollini, CCO and CSO of Execution.
