Focused on the cities of the interior of So Paulo, the Dona. will feature training courses, lectures, awards and a TV program
Brazil occupies the seventh position in the world entrepreneurship ranking, according to data from the Global Entrepreneurship Monitor 2021. Among national entrepreneurs, Sebrae pointed out that 10.1 million are women. With this audience in mind, the conglomerate of business and communication and media solutions for companies, TEM+, joined the Mulheres do Brasil group, chaired by businesswoman Luiza Helena Trajano, to launch a project that focuses on helping female entrepreneurs in the interior of São Paulo. , the lady.
The project was presented during the Upfront event of the Globo affiliate and will be started in 2023, which took place last Monday (26).
The initiative aims to create opportunities for women in the interior of São Paulo and has four fronts of action: training, a business fair, an award and a television program that will be shown throughout TV TEM’s coverage area, reaching 318 municipalities in the countryside of São Paulo, representing 49% of the state of So Paulo.
We’ve been working on the project for eight months and Dona. it is part of a movement that does not stop growing, female empowerment. We are going to move the region with the prospect of excellent results both in terms of growth and the training of female entrepreneurs in our entire area of operation, said Nilson Moyss, TEM+ Market Director.
Women who participate in the project will have access to online content and will be able to participate in face-to-face lectures with people who are references in the country, such as Luiza Helena Trajano, Snia Hess and Chieki Aoki.
At the business fair, participants will be able to promote their products and services and the event will be broadcast on TV TEM with content actions, in addition to publicity on social networks and on the station’s website. The award is intended to recognize women who make a difference in the region and will count on the presence of the nominees, the technical jury and project representatives. Among the judges, there will be personalities from Grupo Mulheres do Brasil and other leading women entrepreneurs in the national market.
We will take the content to TV and digital. In this way, we want to call companies that can bring lines of credit. The project also brings important visibility to the supporting brands, which will have a series of activations, whether through sponsorship, advertising, among others, added Moyss.
News for 2023
In addition to the project, the conglomerate also announced its commercial plans for the next year, which will have as their motto Still+next. Among the novelties, there are multiplatform opportunities for advertisers and partners in all companies of the group, which includes TV TEM, affiliated broadcaster Globo, the portals G1, GE and temmais.com, and Viva+ Entretenimento, the company responsible for events and exhibitions. from the interior of São Paulo.
The new formats aim to build innovative paths with customers and partners. According to CEO Vincius Garrido, the objective is to give prominence to brands and bring them even closer to the local community with journalism, entertainment and events.
We are a platform that offers several solutions in communication. We are reaffirming our position of partnership with the market, with the population and our intention to promote the development of people, businesses and the region”, explained Garrido.
In commercial formats, the novelties were on account of Break Near Live, a format in which the program goes to the break and only the advertisement of a specific company or brand is aired; of Squeeze, a model with complementary merchandising information in an L-shaped art, which will be displayed on the TV screen during merchandising actions, and ORA, an artificial intelligence system that aims to make advertising content more integrated with the TV program Tem. In practice, the system will recognize the programming content and link an advertising piece to the topic being addressed at that moment.
The last two years have been a lot of planning, now it’s time to put it into practice, execute it. Our formats are 360 and communicate with the public everywhere. We operate with a focus on the client and have a team specialized in creating projects, programs and events, according to the demand of each market and population, said Nilson Moyses, Market Director.
