Mobilizing marketing to transform business and society was coordinated by Sandra Martinelli, and features articles and speeches on topics on the entity’s agenda
The book ‘Mobilizing marketing to transform business and society’, a book produced by ABA, will be launched on the next day (20th), in So Paulo. The work brings the association’s positions, through speeches and opinion articles signed by the entity’s leaders, whose content refers to the history, challenges, struggles and achievements of the advertising market.
With 16 co-authors, the book is coordinated by Sandra Martinelli, executive president of ABA, and features a prologue by President Nelcina Tropardi, and a preface by Sergio Pompilio.
The book invites the reader to debate a variety of topics of great relevance to agencies, vehicles, platforms, advertisers, marketing and communication professionals and society in general.
The book will be launched at 6 pm, at the Livraria Cultura do Conjunto Nacional, in So Paulo.
