Coleo bets on shoes that bring a message of sexy appeal, shine and minimalism
Carrano teamed up with RK, a brand owned by actress and influencer Rafa Kalimann, for the launch of the Carrano + RK collection.
Focused on the summer of 2023, the collection bets on shoes that bring a message of sexy appeal, shine and minimalism. The digital first campaign was developed by WT.AG.
The briefing was very much in this 2000s vibe, a Britney Spears vibe from Oops!…I Did It Again mixed with Patricinhas from Beverly Hills, which was a little earlier, but everything talking. These are trends that are on the rise in the fashion universe and that Rafa really likes. So it was a construction with many hands, said Dudu Rodrigues, creative director of WT.AG.
The moodboard of the new collection combined futurism and nostalgia in a setting with a play of colored lights and a mix of blur and movement effects. In the color palette, pinks, purples and off white tones.
